How do you narrow down business ideas when too many look dec

[Dayol]

Morning, this is one of those annoying spots where nothing looks obviously wrong, but nothing feels obviously right either. I have been comparing service businesses, small local operations, online models, and a few low-overhead ideas, and the problem is that each one looks reasonable until you start stacking the downsides. For people who have gone through that phase, how did you stop circling and finally choose something worth committing to?